About the Design:

• Original concept for a fictitious American fast-food restaurant and arcade and entertainment center, similar to businesses like Dave and Busters or Round 1.

• The concept was brought about in a design exercise by pulling the words "video game" and "burger" from a random noun generator.

• The inspiration behind the logo graphic was to use negative space to create a current and fun-feeling logo. After sketching out the shape of the video game controller, the idea of a silly mascot wrapping his arms around the space naturally followed. The mascot, T.K., is holding a burger to represent the franchise's main purpose, which is selling fast-food.