About the Design:

• Client's main requests were to include a shade of purple in the logo and to replace the word "Eye" with an actual picture of an eye.

• My client and I chose a unique lilac shade that was found in out meeting room during our consultation- a shade that was gentle but also had a presence and "regality" to it to represent her brand.

• A minimal serifed font was chosen to bring a slight elegance to her logo without being unapproachable.

• A balanced, symmetrical and simple eye element was chosen to not overpower the rest of the logo and allow easy legibility.

• The logo elements were stacked in a way that would create easy formatting for candle sticker labels and other printed branding materials.